MIS750 - "Mon Panier Carrefour City"

Mon Panier - mobile shopping application introduced by Carrefour Group in year 2012. This application has been chosen to develop mobile ordering application with AIRSHOP solution  by AIRTAG. First store been selected to implement this mobile ordering application  - CARREFOUR CITY ST LAZARE. Carrefour Group believed the introduction of this application will enhance the relationship between Carrefour and customers.

  

How this application works? Basically there are 3 simple methods that customer must comply :

1. By using smartphone, the customer will place an order.

2. Within 2hours, Carrefour staff has to prepare the customer's order.

3. Upon arrival at the store, customer can just scan the 2D barcode or NFC smartphone.

 

The Mon Panie  Carrefour City application offers customers at Carrefour City with variety products offers. Perishable products such as fruits and vegetables can be order and purchased either using this application or during the visit to the store. This how Carrefour give the flexibility and freedom to customers to enjoy their moment while shopping in Carrefour.

This application is a free mobile application whereby;

No cost services
No minimum purchase amount
Instantly locate offers and promotions
Multi-format loyalty cards including 2D bar and QR codes
Web and mobile ordering concept
Receipt will be sent via SMS and easy pick-up procedure upon arrival

Since this application considered as new application in retail industry it has been accept widely by Carrefour customers. They believed, with this technology advanced able to reduce their waiting time while make a payment at the cashier counter also, can reduce their time in searching for an items in that such huge supermarket area.

The introduction of this mobile shopping application by Carrefour has proved that Carrefour had put an effort in increasing customer's benefit as well as improving buying experiences also, assist customer to utilized time and money wisely while do shopping activities. Not limited to this concerns only, Carrefour has expand it trust and brand globally witih this application thus, grab opportunities to attract more customers in future.

Why this such application is now important to shopper?
Moving forward to high technologies era, I would say this application is a positive enhancement in retailing industry. Most of people take at least 2,3 hours only to do grocery shopping and definitely, the amount of crowds has turned to seasonal time. How this would happen? Basically, customers will do a grocery shopping every month end, thus, during that peak, most of hypermarket will be full with customers and most of the items will be out of stock. With existence of this application, customers mainly can save time, energy, can do stock checking earlier and can enjoy their leisure time while do the collections. This application able to reduce and save time also can let customers enjoy their sweet time in doing online shopping without has to experience "peak season" at the hypermarket.


source : http://www.carrefour.com/content/multichannel-retail

Note : This article was published in this blog as one of the assignment for subject MIS750 and to fulfill my EMBA course.